Leadership resources
SEO and AI search resources for marketing leaders
Whitepapers, playbooks and original research for CMOs and growth leads who have to plan, defend and report on organic growth. Built on our own data and client work.
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Ask twice: what ChatGPT tells B2B buyers in regulated industries
Original SEOritmo study: 1,800 ChatGPT answers to B2B buying questions from the US and Spain. Why the shortlist changes when you ask twice, whose evidence…
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How well do AI models know SEO? 156 answers from ChatGPT, Claude and Gemini
SEOritmo tested 26 SEO questions where professional consensus has definitively moved across four AI model variants. The models mostly got them right. But the accuracy…
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How to be mentioned in ChatGPT? A study on prompts and fanouts
ChatGPT is changing the way people discover brands, products and services. The question for content teams is no longer only “How do we rank on…
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Reverse-engineering ChatGPT’s query fan-out | A B2B case study
Chat GPT’s query fan-out is a behind-the-scene process that breaks down a single user prompt into multiple queries to determine what to answer in the…
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